Martha Stewart is a phenomenon. Each month, more than 37 million readers, users, viewers and listeners tune in to Martha in order to learn how to cook, entertain, garden, decorate, craft and organize to celebrate everything from holidays, to weddings to everyday living. Martha hosted me most graciously in her studio last December, so my team and I were delighted to welcome Martha to Google last Friday as part of our Authors@Google series.
Martha may be our most prolific Author@Google visitor yet. On November 1, Martha's Entertaining: A Year of Celebrations was published as her 75th(!) book. During her visit, Martha and I sat down to talk about her new book as well as how technology has affected her brand and business (she was an early adopter of Google+), the early days of her media empire, her advice for entrepreneurs and her most memorable Thanksgivings. We also chatted a bit about the upcoming holidays. Insightful, refreshing, candid and charming, it was a delight to speak with Martha and hear her story.
The full interview is below—complete with tips on how to fold fitted sheets!—and can also be found on our YouTube page.
(Cross-posted on the YouTube blog)
Tuesday 8 November 2011
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